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FRANCHISE 101

Franchising is a business model where a franchisor allows a franchisee to operate under its brand, system, and products in exchange for fees or royalties. It gives entrepreneurs the chance to run a business with an established name, proven system, and ongoing support, making it a safer path than starting from scratch. In return, franchisees must follow the brand’s standards and processes. Simply put, franchising is a partnership for shared success.

© 2023 by Association of Filipino Franchisers Inc. All rights reserved.

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