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Mission
​Create an enabling environment and sanctuary for franchisers, franchisees, and fellow entrepreneurs that allows them to develop to their utmost potential, responsibly grow their business, generate employment, build partnerships, and nurture the creative and productive pursuits of their people and enterprise.

Vision
A creative and productive nation powered by a franchising industry that advances, nurtures, and supports a community of empowered and empowering Filipino franchisers, franchisees, stakeholders, and fellow entrepreneurs.

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